From May 10th to 15th, under the guidance of the All-China Federation of Supply and Marketing Cooperatives, Zhejiang Institute of Economics and Trade successfully hosted the 2025 Brazil Cooperative Enterprise Leadership Advanced Training Class. Over 40 senior managers from cooperative enterprises in Rondônia State, Brazil, in sectors such as finance, healthcare, and education, successfully completed the training program.
Wang Lei, a second - level inspector from the Department of International Cooperation of the All - China Federation of Supply and Marketing Cooperatives, attended the opening ceremony and delivered a speech. She noted that the Federation is the largest cooperative economic organization in China and shares similar genes and responsibilities with the Brazilian cooperatives. She expressed hope that through in - depth exchanges in this training class, both sides could further enhance mutual understanding, build consensus, and lay a solid foundation for future cooperation in strategic management optimization, digital transformation, and technological innovation.
Chen Dequan, in his speech at the opening ceremony, extended a warm welcome to all Brazilian participants. He highlighted that this year marks the 10th anniversary of the formal operation of the China-CELAC Forum (CCF) and the 51st anniversary of the establishment of diplomatic relations between China and Brazil. He hoped that both sides could use this training program as a basis to continuously expand cooperation areas and deepen cooperation content, jointly contributing to the economic development of cooperatives in both countries.
This advanced training class, as an important humanities exchange project in the field of China-Brazil cooperative economy, focused on the core topic of Rebuilding Enterprise Leadership in the Digital Transformation Era. It adopted a three - in - one training model that integrates course theory training, visits to benchmark enterprises, and immersion in Chinese culture. This model aimed to help Brazilian participants explore the secrets of enterprise innovation and development in the digital age, unlock operational bottlenecks of China-Brazil cooperative enterprises, and continuously empower the economic and cultural exchanges between the two countries.
During the theoretical learning session, the Brazilian participants attended several innovative management lectures, covering four modules: cutting-edge strategies in new media marketing, practical wisdom in enterprise leadership and management innovation, technological innovation in AI - empowered enterprise operations, and collaborative development models in cooperative economic management.
In the practical cognition session, the Brazilian participants visited top Chinese technology companies such as Unitree, iFLYTEK, Alibaba, and Lianlian Payment, embarking on an immersive technological experience journey. Through on - site visits, technology demonstrations, and panel discussions, they experienced firsthand the deep application of cutting-edge technologies such as artificial intelligence, big data, and cloud computing in the fields of intelligent manufacturing, intelligent voice interaction, digital business, and cross - border payments. They also gained an intuitive understanding of the innovative vitality and global layout of Chinese technology companies.
During the cultural experience session, the Brazilian participants engaged in a unique cross - cultural dialogue with teachers and students from Zhejiang Institute of Economics and Trade. The Song Dynasty Tea - Making session, a feast of cultural integration, built a cultural bridge between China and Brazil. From the fun of hand - made tea - grinding to the Eastern aesthetics of tea - painting, the participants experienced the charm of Chinese tea culture and the wisdom of Eastern management philosophy through the ritual of tea - making.
At the closing ceremony of the training class, the Brazilian participants expressed that they had gained valuable insights, and the experience they gained in China would help Brazilian cooperative enterprises achieve innovative breakthroughs. Chen Fei, Deputy Director of the Foreign Affairs Office of the Federation's Department of International Cooperation, and the heads of the International Exchange and Cooperation Center and the Cooperative Economy College of the school jointly presented the graduation certificates to the participants.
This event coincided with the Fourth Ministerial Meeting of the China-CELAC Forum. The school will use this training activity as an opportunity to further deepen China-Brazil cultural exchanges and educational cooperation. It will also jointly plan the revitalization and development of China-Brazil cooperatives. In line with President Xi Jinping's speech at the Fourth Ministerial Meeting of the China-CELAC Forum, the school is committed to actively promoting the construction of the Five Major Projects between China and Latin America. It will contribute to building a China-Latin America community with a shared future and make a positive contribution to the economic and trade cooperation between the two sides.
